Discover how to integrate diverse data sources without assumptions and overcome analysis obstacles. Explore key market intelligence initiatives, the impact of digital transformation and AI, and strategies for optimizing data for continuous use.
In this presentation, you will learn:
- How do you combine different data sources without making assumptions, and what strategies do you use to remove roadblocks during data analysis?
- What market intelligence initiatives are crucial for developing a comprehensive insights ecosystem?
- How do you identify the right target groups for surveys and interviews to ensure more precise and reliable results?
- In what ways has digital transformation, including the role of AI, changed the process of generating insights, and how can organizations leverage these advancements?
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