In this session, you will gain insights from the Director of Competitive and Market Insights at SAP SE on understanding and leveraging market dynamics, customer behaviors, and emerging trends in the software industry. Discover how SAP SE analyzes market trends, and influences customer buying behavior to drive growth and innovation by providing a platform that helps understanding customers better and utilizes standard technology.

In this presentation you will learn:

• How SAP SE addresses three pillars within competitive and market insights: market research, market sizing, and market trends, along with understanding customer buying behavior?
• How to gain insights into customer interests and technological investment preference?
• How the organization utilizes real-time customer intent data to proactively engage with customers during the software purchasing process?