This presentation explores strategies for leveraging data to uncover key moments in the customer journey that drive brand and product engagement. From forecasting product trends to analyzing pivotal moments influencing customer purchasing decisions, learn how to harness insights for cohesive milestone setting and strategic planning.

In this presentation you will learn:

• What data analysis techniques can businesses employ to identify potential key moments in the customer journey that contribute significantly to brand and product engagement?
• How can insights help us define milestone setting (internal and external) for cohesive strategic planning?
• What are the distinguishing factors between key moments that influence new customers versus those impacting existing customers’ purchasing decisions?
• In what ways can businesses effectively integrate customer insights into their marketing and product development strategies to enhance customer engagement and drive growth?