Keynote
Tuesday, October 07
04:25 PM - 04:50 PM
Live in Berlin
Less Details
In today’s rapidly evolving healthcare landscape, access to innovative treatments must begin long before regulatory approval. This presentation explores how strategic and structural collaboration between Medical Affairs and Market Access can drive earlier, broader, and more equitable patient access—e.g. through programs like Expanded Access and Post-Trial Access. Boehringer Ingelheim’s recent initiative to foster cross-functional collaboration via a dedicated CoE is used as an example to showcase how integrating market access perspectives already in the development phase—rather than handing off responsibilities post-approval—can significantly improve outcomes. Historically, global teams have operated in silos, with medicine “passing the baton” to market access teams too late in the process. This siloed approach often leads to delays in reimbursement, limited access programs, and missed opportunities to anticipate affordability challenges. The presentation demonstrates how early joint planning, shared ownership, and structured collaboration between global and local teams enhance consistency, avoid duplication, and optimize patient population estimates. A practical “toolbox” has been developed to equip teams with insights into best program frameworks, pathways, and best practices to inform timely and patient-centric strategies. In this session you will learn:
Nora Pöntynen is the Global Capability Owner for Early Access Treatments at Boehringer Ingelheim, a role in which she leads strategic initiatives to enable timely access to innovative therapies for patients worldwide. She joined Boehringer Ingelheim in 2018, bringing with her a wealth of experience across medical affairs and clinical research. Prior to this, Nora held various scientific and medical roles at leading biopharmaceutical companies including Celgene and Eli Lilly and Company. Her responsibilities spanned clinical research, regional medical liaison work, global scientific relations, and medical advisory functions, giving her a comprehensive understanding of the drug development lifecycle and patient access strategies. Nora holds a PhD in Immunology from the University of Helsinki and a Master’s degree in Cellular Biology from Åbo Akademi University.