Panel Discussion
Monday, October 06
05:55 PM - 06:40 PM
Live in Berlin
Less Details
The emergence of Generative AI and Large Language Models (LLMs) is transforming how competitive intelligence is gathered, analyzed, and applied across industries. In pharmaceuticals—where regulation, data sensitivity, and scientific complexity are paramount—these technologies offer unprecedented opportunities and novel risks. This panel will explore how CI professionals can harness AI to gain actionable insights, maintain compliance, and stay ahead of market trends. Panelists will also discuss the strategic and operational implications of integrating these tools into CI workflows.
I lead an outstanding team of consultants, experts and strategists in market research, competitive intelligence and market access at Lifescience Dynamics. Our team is comprised of passionate scientists who help humanity by aiding the development of medicines to defeat diseases.
We work alongside visionary leaders and their teams, providing them with the advice, tools, and support to bring amazing therapeutics, prophylaxis, diagnostics and medical devices to market, through HCPs, competitors, payers, policy makers and stakeholder engagements.
This is an exciting time at Lifescience Dynamics. We are at an inflection point in our growth trajectory. My goal as leader of Lifescience Dynamics is to have a company full of smart, passionate people who come to work every day asking, “So what?” “What now?” “What next?” and “Why not?”. We are united by a shared higher purpose, and our community of curious, innovative and dedicated people carry this integrity and humanism with them throughout their lives.
Petra Leiding is Director of Market Intelligence & Strategic Projects at HELM AG, where she has worked for over seven years. She specializes in uncovering market insights to drive new business opportunities at HELM Pharma. Petra promotes 2 and 3D printing opportunities including project lead of technical development, market access and financials. Previously, Petra held team leader roles in business insights and analytics at Teva Pharmaceuticals and AstraZeneca, bringing overall more than 25 years of professional experience in market research, pricing, and strategies mostly within the pharmaceutical industry.
The Pop in Your Job
I love transforming complex data into intelligent, automated solutions that truly make an impact. Seeing how AI and automation streamline workflows, empower teams and at the same time gives freedom for strategic projects as well as in depths analyses motivates me every day!
Mirko Lotz is Global Market Intelligence Manager at Bachem, where he has been contributing since 2016 in various Science Marketing roles before transitioning into his current global Market and Competitive Intelligence (MI/CI) position. Prior to joining Bachem, he spent nearly nine years as a Business Development Engineer and Consultant. Mirko holds a PhD in Biochemistry from the University of Frankfurt , with research conducted at the Max Planck Institute of Biophysics.
Pop in your job:
I’m passionate about turning market signals and news into actionable business insights — powered by modern data platforms and AI.
Leandro Gaspar is the I&A Director, Global CI & Analytics at Reckitt, where he has led the global competitive insights team for nearly four years. In this role, he provides strategic analytics and market intelligence to support business growth and innovation across Reckitt’s consumer healthcare portfolio. With a career spanning over three decades in the pharmaceutical and consumer healthcare industries, Leandro brings deep expertise in competitive assessment, strategic planning, and market research. Prior to joining Reckitt, Leandro spent more than 14 years at Sanofi as Market Intelligence Lead, Consumer Market Insights, where he was instrumental in delivering actionable insights and guiding strategic decisions across various therapeutic areas. Before that, he was working in various business intelligence positions at Bristol-Myers Squibb for over 11 years, where he supported commercial strategies through robust analytics and forecasting.
The Pop in Your Job
I am passionate about leveraging data to drive informed decision-making and create value for customers and stakeholders.
Michele Spinetta is the Corporate Market Research Lead at MENARINI Group, where he has spent over 20 years driving market insights and strategy. Before joining MENARINI, he worked in Market Research and as a Business Analyst at Novo Nordisk A/S, and held roles outside the pharmaceutical industry at companies such as ABN Amro and Microsoft.