This case study highlights the integration of deductive and inductive segmentation methods to organize unstructured big data effectively. It demonstrates the extraction of actionable insights through whitespace analysis of omni-channel media discussions, offering practical recommendations for decision-making.

In this presentation you will learn:

• Showcases the combined deductive and inductive segmentation of previously unstructured big data.
• Illustrates how actionable insights can be extracted through whitespace analysis of omni-channel media discussions.