While the field of research is evolving and organizations are looking for ways to move with the times, the fundamentals of solid B2B research discipline and techniques remain critical in ensuring the right questions are being asked of the proper audience at the optimal time and place. In this session, we will explore how to source, screen and rethink B2B sample to mitigate respondent disqualification and improve projectability. We will also discuss best practices in survey design based on the topic, target audience and expected outcomes for business development, marketing, finance, or other internal audiences. We’ll also provide tips on survey construct, including dos and don’ts to keep in mind. 

In this presentation you will learn:

• Screening techniques to mitigate respondent disqualification.
• How to make purchase intentions, spending, and pricing assessments more informative?
• How to ensure sales staffs are prepared for competitive positioning through survey techniques?
• Dos and Don’ts in survey structure and techniques.