Virtual Case Study
Monday, October 07
06:00 PM - 06:30 PM
Live in Berlin
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This presentation will explore how AI-powered conversational intelligence, integrated with real-time data on the vaccine landscape and disease burden, can empower healthcare professionals. By providing immediate access to crucial information, this technology enhances the confidence of HCPs, enabling them to make informed decisions and advocate effectively for patient health. The focus is on using these tools to support HCPs in their roles, fostering greater vaccine uptake and improved health outcomes within their communities.
In this presentation you will learn:
Marcy is an accomplished executive leader with over 25 years of experience driving growth for global brands. Marcy has a proven track record of developing and implementing successful omnichannel digital strategies that deliver measurable results.
She excels at collaborating with cross-functional partners and building high-performing teams to create best-in-class products and markets across all channels and tiers of distribution. Marcy's expertise in leveraging behavioral and contextual data to inform and fuel marketing ecosystems allows her to connect with people and create powerful ideas and consistent experiences that deliver measurable ROI and performance commerce.
Marcy draws on her unique experience working on all sides of the business to architect and activate the impact of storytelling to achieve business results. She has a sharp focus on detail, adeptly managing competing priorities and handling difficult assignments with ease. Marcy remains flexible and optimistic even in rapidly changing environments, demonstrating remarkable resilience.