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Session

Leveraging Competitive Intelligence for Medical Device Business Growth

Virtual Case Study

Monday, October 07

02:30 PM - 03:00 PM

Live in Berlin

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CI plays a pivotal role in driving business growth within the medical device sector. By systematically gathering, analyzing, and interpreting information about competitors, market trends, and technological advancements, companies can make informed decisions, identify gaps, and position themselves strategically.

In this presentation you will learn:

• What are the key components of a robust CI strategy for medical device companies?

• How can CI help identify unmet needs in the market and guide product development?

• What techniques can be employed to monitor competitor activities, pricing strategies, and regulatory changes?

• In what ways can CI insights inform marketing and sales efforts to gain a competitive edge?

Speaker

Nicolas de Ricou

Sales Director - Nordics, Italy, Central Europe, Balkans & Eurasia, Echosens

Well-rounded, multilingual senior sales & marketing leader.
-15 years of experience in references companies in their respective markets (Beauty, Medical device, Medtech)
-Business development achievements in :
-Mature markets : Western Europe (France, Italy, Greece) / Central Europe (Poland, Baltics, Czech Republic) / Israël
-Emerging economies (Russia, Ukraine, Turkey, Central Asia )

Ability to build a team and make it grow - both in direct & hybrid management
Adaptability
Commitment – the only way to fail is to quit
Confortable with complexity
Highly-skilled in influence management
Sense of entrepreneurship
Strong relationship-building
Solution-focused

Some key achievements:
-Conquest & Product launch (France): Biolage Haircare brand reaches 3000 salons (+10%)
-Market development (Ukraine): +12% YoY growth in Eastern region thanks to streamlining of L’Oréal’s distribution network and improved store presence of Flagship brands (Garnier, L’Oréal Paris).
-Lead generation (Italy): For Echosens, a new hybrid approach to the Italian market permitted a threefold increase in the numbers of leads in Italy in less than 2 years.
-Distribution extension: Recruitement & selection of 15 new channel partners in 2 years for Echosens in CEE & Southern Europe

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Francesca Braga

Director Global Product Management, Echosens

Passionate about bringing innovation to reality, shaping the future through collaboration with visionary healthcare actors. Solid track records for new product development and launch, supported by 14 years in engineering/R&D and 8 years in product management. Cross-functional leadership throughout the product life cycle..

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Company

Echosens

http://www.echosens.com
A pioneer in its field, Echosens significantly changed the practice of liver diagnosis with FibroScan®, the non-invasive gold standard solution for comprehensive management of liver health. FibroScan® is recognized worldwide as the reference for liver fibrosis and liver steatosis assessment with more than 4,200+ peer-reviewed publications and 180+ international guidelines recommendations. Echosens has made FibroScan® available in over 100+ countries enabling millions of liver examinations worldwide. We are working hand in hand with physicians, medical academic research, pharmaceutical companies for patient identification and monitoring in NAFLD/NASH. As patient education is a major issue, we have created the "myliverexam"​ website that provides information about the role of the liver and why it is vital to the global health.
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