CASE STUDY: Shifting the perspective – how to ensure early access to all countries from the get-go?

If we want our medicine to be the to-go industry standards, we need to make sure that it is accessible everywhere in the world. But this is also something that needs to be planned from the very beginning. We need to incorporate the global perspective from the very beginning, and not later on in the game, to be able to roll out the medicine successfully. But how exactly do we do this and what do we need to change?

In this presentation you will learn:

  • How to develop a molecule with the global footprint in mind?
  • How to deal with various end-points?
  • How to secure early access and early approval in diverse countries from the start?
  • How to raise awareness and design the commercial strategy accordingly?

Chris Lischke, Director Access Lead Cardio, Renal & Vascular Diseases, Bayer AG

MORE VIDEOS

Case Study: Looking into the big picture – How to carve a more prominent space for market access between the medical and commercial?

Case Study: Move fast and not break things – how to run an efficient and decluttered Market Access function?

Case Study: Navigating market access in South and East Europe – how to be successful in a dynamic market?

We would be pleased to welcome you to the Pharma Market Access & Research Summit. Secure your ticket here.