Discover how to establish a resilient market access strategy early on, leveraging cross-functional collaboration, innovative thinking, and pre-launch preparedness to navigate budget pressures and regulatory challenges.

In this presentation you will learn:

• 360-degree market access strategy – HEOR, RWE, policy, patient advocacy…
• Cross functional collaboration within the organization
• IEG plan to support the access strategy
• Pre-launch preparedness
• Innovation/out of box thinking
• Close collaboration with country access team