I drive Competitive Intelligence in WSA as part of the Corporate Strategy team - to make a systematic and ethical program for gathering and analysing internal and external information to extract insights that can affect the company’s plans, decisions, and operations. We support sales today with a constant updated map of the world around us as well as company strategy using scenario planning to draw the industry map of the future.
This is a task that cannot be done well alone - a large part of the work is supporting and enabling collaboration on insights generation and sharing across the whole organization. For me, this collaboration is a great driver of motivation and I'm lucky to have a great organization with highly skilled experts all around me.
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