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CO-LOCATED EVENTS

Speaker

Bengt Anell

Market Access Manager, Otsuka Pharma Scandinavia Ab

Life science expert with +20 years experience in healthcare and pharmaceutical industry including Research and Development, Business Development and Management Consulting. Broad experience from +100 consulting engagements within Strategy, Healthcare Data, Health Economics and Outcomes Research (HEOR), Real-World Evidence (RWE), Payer Evidence Generation, Tendering, Pharmaceutical Pricing and Reimbursement (P&R), Market Access, Value Demonstration, and Governmental Policy in Healthcare and Pharmaceuticals.

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Session

Innovation in Market Access – how to embrace change and become more adaptable?

Panel Discussion

Monday, October 06

05:55 pm - 06:40 pm

Live in Berlin

Less Details

  • Digital Innovation: How to utilize modern digital tools to revolutionize market access?
  • Regulatory Innovation: How to navigate evolving EU regulations to maintain pricing competitiveness, uphold health equity, and anticipate data responsibilities ahead of product launch?
  • Organizational Innovation: How to design and implement a more flexible, adaptive, and integrated cross-functional collaboration to improve market access strategies in an increasingly globalized and competitive landscape?
  • Process Innovation: How to become more agile and show value to internal stakeholders?
  • RWE Innovation: How to effectively leverage RWD for better strategy?
  • Value-Based Innovation: How can we create innovative value-based agreements for sustainable access?
  • Strategic Innovation and agility: How to be able to adapt the strategy to specific market challenges?
Panel Discussion

Company

Otsuka Pharma Scandinavia Ab

https://www.otsuka-europe.com/
Every day across Europe, Otsuka-people channel their passion and commitment into aiming to improve the health of our patients. Together we are focusing on some of the world’s unresolved health issues and creating solutions and opportunities for some of the most challenging conditions of the body and mind. We aim to innovate with integrity and are committed to conducting business ethically and in compliance with the laws and regulations of the countries where we operate. Our ultimate goal is to help people live healthier lives.
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Colocated with
Pharma MAR.CON 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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