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CO-LOCATED EVENTS

Speaker

Iroda Jurabekova

Global Director, Oncology Pricing and Market Access, Boehringer Ingelheim

Global Leader with 15 years of experience in Pharmaceutical Industry, specializing in Pricing and Market Access, driving successful commercialization of Oncology & Specialty Care innovations across key global markets. Expertise spans value-based pricing, marketing, evidence generation, launch and commercialization, GA and stakeholder engagement, ensuring therapies achieve sustainable market access and deliver meaningful impact to patients. Proven ability to navigate complex healthcare systems, develop robust access strategies, and align cross-functional teams to optimize product positioning. Adept at shaping payer value narratives, integrating real-world evidence into access strategies, and leading high-level negotiations with global stakeholders.
Focused on bridging scientific innovation with market realities to maximize patient access, commercial success, and long-term healthcare sustainability.

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Session

Building a future-looking Access function – how to become an enabler for success?

Keynote

Monday, October 06

05:30 pm - 05:55 pm

Live in Berlin

Less Details

In a rapidly changing economic and regulatory environment – and in times when countries require the industry to invest more, and adapt to rapidly changing demographics, Market Access is no longer simply regulatory managers – we should become creative leaders enabling our companies to be successful. But how do we get there? In this presentation you will learn:

  • How to move from being a gatekeeper to being an enabler?
  • What is needed for the Access function to play a more strategic role?
  • How to raise awareness within the companies?
  • What are the tools and best practices?
Presentation

Company

Boehringer Ingelheim

http://www.boehringer-ingelheim.com
Boehringer Ingelheim is a family-owned company that has been transforming lives in healthcare since 1885. Its approximately 54,500 employees in 130 markets create value through innovation by infusing long-term, sustainable thinking into our Human Pharma and Animal Health units. The company acknowledges the deep and complex ways the lives of humans and animals are interconnected, works on breakthrough therapies, committed to groundbreaking pharmaceutical innovation across our three business units Human Pharma, Animal Health and Biopharmaceutical Contract Manufacturing, co-creating solutions that help millions of people worldwide live longer, healthier lives.
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Colocated with
Pharma MAR.CON 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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