CO-LOCATED EVENTS

Speaker

Michael Epstein

VP, Head, Commercial Strategy & Pricing, Ascenian Consulting and Market Research LLC

Mike is a co-founder of Ascenian Consulting, which was acquired by Clinigen in 2024. He’s responsible for commercial strategy. Mike has over 20 years of experience in healthcare, including five in US federal health policy and 15+ in commercial strategy and access consulting. Prior to Ascenian, Mike was a senior Principal, Global Market Accessing Consulting, at PPD / Evidera, and Director of Commercial Strategy and Reimbursement at United BioSource Corporation. Mike holds a MS in public policy analysis and BA magna cum laude in political science from University of Rochester. He is based in New York.

Session

Solution Study

Monday, October 06

03:30 pm - 03:55 pm

Live in Berlin

Less Details

In today’s increasingly competitive and cost-constrained pharmaceutical landscape, gaining market access for innovative therapies is more challenging than ever. Regulatory variability, tighter healthcare budgets, and heightened scrutiny by HTA bodies demand a strategic, data-driven, and market-specific approach. This presentation will highlight the best-in-class approaches to crafting access strategies that align with payer expectations and patient needs. From early evidence generation to global pricing optimization, we will show how to empower pharma and biotech companies—large and small—to plan smarter, act earlier, and accelerate patient access where it matters most. In this session you will learn

  • How to design an early market access strategy that aligns with evolving payer and HTA requirements across regions
  • How to apply evidence planning tools—like mock scientific advice and HTA simulations—to strengthen your value proposition
  • How to forecast pricing and reimbursement outcomes using analogue planning, competitive landscaping, and market-specific modeling
  • How to communicate value through compelling, globally aligned dossiers and publication strategies that speak directly to decision-makers.
Presentation

Company

Ascenian Consulting and Market Research LLC

Optimized decision planning to accelerate patient access to health innovations. Ascenian is a platform of experts delivering decision planning solutions in evidence generation, optimal positioning of new treatments in budget, funding and care pathways, price negotiations and continuous value demonstration planning, to ensure access to affordable innovations for patients, carers and health systems. Gaining market access for a new innovative therapy is more complex than ever before. Healthcare budgets are being squeezed, the pharmaceutical market is becoming more competitive, and the rules are ever-changing from country to country. Planning early for market access is vital and it needs to be supported by experts that truly understand what it takes to gain access for a specific innovative therapy in a specific market. By experts that not only know the challenges pharma and biotech companies face but also the decision-making criteria used in health technology assessments. Through its Market Access company, Ascenian, Clinigen have a team consisting of former policy makers, HTA officials, clinical trial experts, and methodologists who execute market access projects across US, Asia, Europe, LATAM and Canada. It is through this team that Clinigen support both large and small pharma clients to optimize decision planning and ultimately accelerate commercial access to new innovative therapies for patients with unmet medical needs.