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CO-LOCATED EVENTS

Speaker

Shuvayu Sen

Vice President and Head of Oncology, Center of Observational & Real World Evidence, Merck

Shuvayu Sen is a seasoned pharmaceutical executive with deep expertise in real-world evidence, market access, health economics, and outcomes research. As Vice President and Head of Oncology within Merck’s Center for Observational & Real-World Evidence (CORE), he brings a unique blend of academic rigor and strategic business leadership to advancing access to oncology innovations globally. Dr. Sen holds a Ph.D. in Pharmaceutical Economics and Outcomes Research from Purdue University and serves as an Adjunct Professor at Rutgers University. With extensive leadership experience across major pharmaceutical companies, he has led global efforts in pricing, reimbursement, big data analytics, policy research, and health technology assessment (HTA) for pharmaceuticals, vaccines, and digital health technologies. His work spans multiple therapeutic areas including oncology, neuroscience, infectious disease, immunology, and women’s health. Recognized for his ability to generate novel insights and impactful evidence strategies, Dr. Sen has consistently driven access and formulary success in the U.S., EU, and emerging markets. He is known for building effective partnerships across for-profit and non-profit sectors and for his collaborative leadership style that inspires cross-functional teams.

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Session

Harnessing Real-World Evidence in Oncology – Navigating HTA and Scientific Engagement in Pharma

Case Study

Monday, October 06

09:35 am - 10:00 am

Live in Berlin

Less Details

As the pharmaceutical industry shifts toward patient-centered, data-driven innovation, Real-World Evidence has become a critical pillar in oncology research and market access strategy. At our Centre for Observational and Real-World Evidence (CORE), we leverage real-world data to complement clinical trial findings, offering a fuller picture of how our anticancer therapies perform in routine clinical settings. This presentation will explore how oncology-focused RWE informs internal R&D, strengthens the value proposition for health technology assessments (HTAs), and enhances scientific engagement with key stakeholders. We will address the growing complexity of HTA requirements, the evidentiary expectations for market access, and how collaborative, transparent communication across scientific and regulatory communities can overcome these challenges. In this session, you will learn:

  • How to integrate real-world oncology data into early research and development to inform future therapeutic strategies.
  • How to address and align with evolving HTA requirements using real-world evidence.
  • How to optimize scientific engagement with stakeholders through effective communication of real-world insights.
Presentation

Company

Merck

https://www.merck.com/
At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals.
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Colocated with
Pharma Market Access and Research Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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