Shuvayu Sen is a seasoned pharmaceutical executive with deep expertise in real-world evidence, market access, health economics, and outcomes research. As Vice President and Head of Oncology within Merck’s Center for Observational & Real-World Evidence (CORE), he brings a unique blend of academic rigor and strategic business leadership to advancing access to oncology innovations globally. Dr. Sen holds a Ph.D. in Pharmaceutical Economics and Outcomes Research from Purdue University and serves as an Adjunct Professor at Rutgers University. With extensive leadership experience across major pharmaceutical companies, he has led global efforts in pricing, reimbursement, big data analytics, policy research, and health technology assessment (HTA) for pharmaceuticals, vaccines, and digital health technologies. His work spans multiple therapeutic areas including oncology, neuroscience, infectious disease, immunology, and women’s health. Recognized for his ability to generate novel insights and impactful evidence strategies, Dr. Sen has consistently driven access and formulary success in the U.S., EU, and emerging markets. He is known for building effective partnerships across for-profit and non-profit sectors and for his collaborative leadership style that inspires cross-functional teams.
Case Study
Monday, October 06
09:35 am - 10:00 am
Live in Berlin
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As the pharmaceutical industry shifts toward patient-centered, data-driven innovation, Real-World Evidence has become a critical pillar in oncology research and market access strategy. At our Centre for Observational and Real-World Evidence (CORE), we leverage real-world data to complement clinical trial findings, offering a fuller picture of how our anticancer therapies perform in routine clinical settings. This presentation will explore how oncology-focused RWE informs internal R&D, strengthens the value proposition for health technology assessments (HTAs), and enhances scientific engagement with key stakeholders. We will address the growing complexity of HTA requirements, the evidentiary expectations for market access, and how collaborative, transparent communication across scientific and regulatory communities can overcome these challenges. In this session, you will learn: