Logo Logo
Mobile Logo
book now
Logo&nsbp;
  • Home
  • Agenda
    • View Web-AgendaSee all the exciting sessions we have in store for you this year
    • Download Agenda
    • Book Now
  • Speakers
    • PanelFind out which experts are sharing their insights and use cases!
    • Become a Speaker
    • Book Now
  • Partners
    • Co-Located Event1 Sponsorship – 2 Targeted Conferences
    • Business PartnersNetwork with our partner community and discover their cutting-edge products & services
    • Why Partner?Connect with the right people in a space designed to optimize your relationship-building and deal-making
    • Matchmaking & One2OnesMeet the right decision makers based on your interest
    • Get Sponsorship Prospectus
    • Current participants list
    • Past event attendeelist
  • Who & Why?
    • The Event at a glanceWhat can you expect as an Attendee?
    • AttendTop-Level Networking meets Unmatched Expertise
    • TestimonialsWhat our clients say
    • Current participants list
    • Past event attendeelist
  • Event Info
    • Travel & LocationOnsite Location - Join us in Berlin!
    • Evening EventsIcebreaker + Networking Dinner
    • Co-Located Events1 Ticket - 2 Events
    • ContactGET IN TOUCH - We are here for you!
    • Book Now
  • Content Hub
    • Video Case StudiesExplore Our Video Case Studies! Inspirational success stories, technologies, and solutions from our speakers!
    • InterviewsVideo Interviews with Our Speakers! Exciting conversations, insights, and expertise on the latest trends & technologies.
    • Whitepapers & ReportsTrend Reports & Whitepapers! In-depth analyses, industry insights, and expert perspectives on key trends and developments.
    • Book Now
  • Exhibit Now
  • BOOK NOW
CO-LOCATED EVENTS

Speaker

Zehra Erenkus

Global Insight Innovation Lead | GSI, Bayer

Zehra is creative, problem solver and collaborative Lead at Commercial Data Science. She takes strategic roles at Top ranked companies to gain competitive edge and increase revenue by identifying customer core needs, providing data-driven insights and recommendations.

She holds predominant skills and demonstrated experienced on people management and data science with holding key responsibilities on strategic decision making based on data-driven mindset (with hands on experience - SAS, SPSS, Stata, R, SAP, DSS, Tableau, Dataiku, Datarobot, Spark Beyond, Python). Her passion is translating critical and complex business problems via analytics and conveying them into actions with thinking outside the box. She focusses on leadership roles where she can combine communication skills and result oriented approach to build remarkable business impacts.

Join Zehra Erenkus
Book Now!

Sessions

AI in Commercial excellence and insights – how can it make a truly profound impact?

Case Study

Monday, October 06

03:00 pm - 03:25 pm

Live in Berlin

Less Details

AI is emerging fast, and the impact can be monumental – but the cost is very high too. How can we as an industry make sure that we embrace the technology and stay ahead of the curve, but do it carefully

 

In this presentation you will learn:

  • What are the major use-cases?
  • What are the risks?
  • What are the hurdles, and how can we make sure AI brings results?

Presentation

How to calculate the ROI of AI in Pharma?

2 I CHALLENGE YOUR PEERS ROUND TABLE

Monday, October 06

04:35 pm - 05:35 pm

Live in Berlin

Less Details

  • What are the current solutions and what is their ROI?
  • How to calculate real value that AI brings?
  • Are there cases where the tools we already use are enough? How to make this decision?

Workshop

Company

Bayer

https://www.bayer.com/
Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population. At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses. Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.
Get Agenda
Book Now
Colocated with
Pharma MAR.CON 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
eMail
  • To sponsor
  • To speak
  • Media partnerships
  • General inquiries
  • Imprint
  • Terms & Conditions
  • Privacy
© we.CONECT Global Leaders GmbH