You want to set up a market intelligence function / team in your company or want to increase the influence of your existing team on business decisions? In this presentation, I will show you what it takes to become an esteemed and sought-after in-house partner. You don´t become this partner overnight, it’s an evolution over time that you have to work on continuously and persistently. I will show you how we developed the Market Intelligence team and how we became a trusted partner for all questions related to competitors, market and customer experiences.

In this session you will learn:

• How did successful evolution work?
• What is crucial to develop yourself or your market intelligence team to an esteemed and sought-after in-house partner?
• What´s in it for you and your team?