Media plays an important role in shaping opinion and acts as a reflection of society. Global publications contain an extremely high density of information. Those who know how to read them in their entirety are well informed, gain relevant insights, recognize trends and “weak signals”, even if they only appear vaguely on the horizon, manage reputational changes and minimise risks.

In this session you will learn:

• How to use artificial intelligence to turn the world’s content into knowledge that influences business decisions
• The benefits of integrating press data into various corporate intelligence processes
• What options are available to gain legally compliant access to this content