Case Study
Tuesday, October 07
09:20 AM - 09:45 AM
Live in Berlin
Less Details
As AI reshapes healthcare and pharma, the question is no longer if but how we apply it responsibly and effectively. In this session, the AI Innovation Sprint™ will be presented, a structured, hands-on approach to identifying and validating high-impact AI use cases along the Market Access journey – from real-world evidence generation to stakeholder communication and pricing strategies. Discover how this format empowers cross-functional teams to move from vision to proof-of-concept in just 2.5 days – with a clear focus on value, feasibility, and ethics. In this session, you will learn:
Dr. Michael Lang is the Global Drug & Device CREA, xTA & Strategy at Boehringer Ingelheim Pharma GmbH & Co. KG, where he leads strategic growth initiatives, drives operational excellence, and champions digital transformation across the organization. With over a decade of experience in innovation and business strategy, he has a proven track record in implementing continuous improvement programs, master data management concepts, and digitalization strategies. Before joining Boehringer Ingelheim in 2021, Dr. Lang held leadership roles in digital business innovation at Schaeffler and product project management at Liebherr Appliances, where he focused on cost optimization, agile development, and digital initiatives.