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CO-LOCATED EVENTS

Speaker

Michael Lang

Global Drug & Device CREA, xTA & Strat., Boehringer Ingelheim Pharma GmbH & Co. KG

Dr. Michael Lang is the Global Drug & Device CREA, xTA & Strategy at Boehringer Ingelheim Pharma GmbH & Co. KG, where he leads strategic growth initiatives, drives operational excellence, and champions digital transformation across the organization. With over a decade of experience in innovation and business strategy, he has a proven track record in implementing continuous improvement programs, master data management concepts, and digitalization strategies. Before joining Boehringer Ingelheim in 2021, Dr. Lang held leadership roles in digital business innovation at Schaeffler and product project management at Liebherr Appliances, where he focused on cost optimization, agile development, and digital initiatives.

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Session

From Strategy to Scalable Use Cases – Accelerating Market Access with AI

Case Study

Tuesday, October 07

09:20 am - 09:45 am

Live in Berlin

Less Details

As AI reshapes healthcare and pharma, the question is no longer if but how we apply it responsibly and effectively. In this session, the AI Innovation Sprint™ will be presented, a structured, hands-on approach to identifying and validating high-impact AI use cases along the Market Access journey – from real-world evidence generation to stakeholder communication and pricing strategies. Discover how this format empowers cross-functional teams to move from vision to proof-of-concept in just 2.5 days – with a clear focus on value, feasibility, and ethics. In this session, you will learn:

  • How to align AI opportunities with your Market Access strategy
  • How to explore real-world data, automation, and GenAI use cases for pricing, launch, and stakeholder engagement
  • How to test technical and ethical feasibility fast – and without requiring deep AI expertise
  • Why an agile sprint format helps teams move from ideation to impact faster.
Presentation

Company

Boehringer Ingelheim Pharma GmbH & Co. KG

https://www.boehringer-ingelheim.com
Boehringer Ingelheim is a family-owned company that has been transforming lives in healthcare since 1885. Its approximately 54,500 employees in 130 markets create value through innovation by infusing long-term, sustainable thinking into our Human Pharma and Animal Health units. The company acknowledges the deep and complex ways the lives of humans and animals are interconnected, works on breakthrough therapies, committed to groundbreaking pharmaceutical innovation across our three business units Human Pharma, Animal Health and Biopharmaceutical Contract Manufacturing, co-creating solutions that help millions of people worldwide live longer, healthier lives.
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Colocated with
Pharma Market Access and Research Summit 2025 is part of the HR & Communication Tech Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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